Maddy knew who she was from a very early age. For as long as Maddy could remember, everybody loved her. She never knew exactly what it was. She just knew that she had something special. Something intangible. Something immeasurable. And she had that fucking confidence.
From a young age, Maddy frequently competed in beauty pageants to great success due to her high levels of self-confidence. However, after her mother saw a news report about a pageant coach being arrested as a child molester, she was prohibited from entering any more pageants. Despite initial protests (which involved refusing to eat for a week), Maddy began to realize that she enjoyed "not doing anything" and embraced her lack of desire for a career. While studying the rich women whom her mother worked for as an esthetician, Maddy decided that she wanted to become one of them in order to avoid being trapped in a strained, loveless relationship like her mother and father's.
At some point, Maddy entered a relationship with Nate Jacobs. After watching the 1995 film Casino, Maddy began to idolize Sharon Stone's portrayal of Ginger McKenna, a rich showgirl who used her looks and wits to manipulate men into supporting her wealth. With her in mind, Maddy learned how to convince Nate to buy her expensive items by making him feel confident and powerful, partially via sex. She often watched porn to analyze the performers and learn new techniques, although she never gained arousal from doing so.
Maddy and Nate's relationship was tumultuous; they took multiple breaks, during which Maddy would often find herself hooking up with other guys including a DJ who said he opened for Calvin Harris, a stockbroker with a family, and a roller rink owner. She disliked Nate's volatile personality and feared that it would lead to him hurting her one day; despite this, she knew she would continue loving him regardless of his actions, a fact that made her "sick to her stomach."
At some point, she became a cheerleader in the East Highland cheer leading squad, alongside Cassie Howard.
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Maddy is first seen in her room with Kat Hernandez and BB. She questions Kat if her ‘areolas’ look weird, Kat says they are fine. Maddy then talks about how Nate (her on-off again boyfriend) makes her feel bad about herself.
At the party held at McKay’s parents’ house, Maddy and Nate are found attempting to make one another jealous. Maddy was seen on Tyler’s lap and says hi to him. She then is found hooking up in a pool with him when all of a sudden Nate gets mad and calls Maddy a whore, she then responds, "Suck my dick."
She is found sleeping in her room with BB and Kat.
Maddy is illustrated as confident, emotional and extroverted. She is rarely seen by herself and is always surrounded by friends, yet she seems close with Kat and Cassie.
Maddy lacks a vocal filter, and is seen as straight forward and honest, she says what is on her mind and has no care what most think of her. Maddy defends her friends when others make rude remarks, showing care and sincerity in her actions. This can be seen when arguing with Kat, as Kat had told Cassie her and McKay will not stay together "forever," or telling BB to "stop being a cunt for five minutes" towards Kat. Additionally, informing Tyler that she is only having sex with him to make her "ex boyfriend jealous." However, according to Kat, she's self absorbed and unable to give up Nate.
She is comfortable in her sexuality (has many one night stands and has no problem asking boys out to dance/make out/kiss her) and has moments of compassion towards her friends and Nate. She also uses her own sexuality for her advantage, such as gifts.
Maddy has numerous bad traits: she is shown to be extremely selfish, lying about being sexually assaulted and helping Nate get out of a possible charge for hurting her. When she is in trouble, she is shown to be extremely emotional and dependent on her friends for comfort. On the other hand, Maddy can be seen as immature and jealous. She and Nate both constantly use other people and will act in a sexual manner towards them to make each other jealous. This can only be seen towards Nate, perhaps indicating that Nate brings the worse out of Maddy.
As a byproduct of her pageant years and as a physical aid to her confidence, Maddy is always seen in fashionable clothing: usually, her outfits are two pieced: a slim, flattering top paired with a matching bottom set, and complimentary graphic styled makeup, with sharp winged eyeliner being one of her staples. She maintains a sense of style both in school and in social events. Only in moments of despair does she deviate from her style.
Maddy has full lips, tan skin, black , wavy, thin, shoulder-length hair, & dark brown eyes. She often wears colorful, yet structured, makeup that compliments her and her outfits. She has a slight gap in her front teeth.
It feels good to know that there's one person in this whole fucked up world who has my back! You think I want this?! You live in the same house and you don't even say one word to each other. That's the difference between me and you!
Sometime in high school, Maddy started to develop an attraction to Nate, which lasted a while before Nate finally asked her out. Their relationship started very positively: Nate gave flowers for her every day and really loved her and Maddy reciprocated. Maddy made sure she was a perfect girl for Nate: imitating porn stars selected to please him and pretending to be a virgin. As a result, Nate would buy her with gifts like fur coats. However, later, the two created a habit of breaking up, during which Maddy slept with other men. Despite being conscious, Nate still loved her and the two always made up. Nate also likes to fantasize about using violence against men in a situation where Maddy's life was in danger.
Nate and Maddy both love each other very much but their relationship is violent and toxic. Nate and Maddy are together for the majority of season one. In the last episode, Maddy and Nate seem to have broken up again. They start out by following their same pattern of making the other jealous. However, when Maddy and Nate start dancing together, Maddy tells Nate that their relationship isn't healthy. Nate says he knows it isn't good for them.
She has a dysfunctional relationship with both Nate's parents, before the carnival he told her that his parents hated her. He told her to wear something less slutty, but while on MDMA she went to their chili stand in the same clothes. She pushed their chili pot from the stand and called his mother a cunt.
By Season 2, it's implied they have formally parted ways, although Nate is desperate to win her back.
I'm just saying, love is a million things. Sometimes it feels good and sometimes it doesn't. The one thing I know is that Nate loves me no matter what. He'd fucking kill for me, and I'd kill for him. It feels good to know that there's one person in this whole fucked up world who has my back. You think I want this? You live in the same house and you don't even say one word to each other. That's the difference between me and you.
You see, this is why I don't believe you when make all of these promises, and you're like: "Oh, let's get back together, you're the only person in the world I care about. You're the goddess, and it's my fault for not treating you like a goddess. I promise, Maddy, I'll change, I'll grow, I'll be better. I don't deserve you, but I love you. Please when I move to college, move with me, marry me, have my babies..."
Maddy has an evil eye tattoo behind her right ear.
It is very likely that Maddy's birthday is January 31, 2001. In "Stand Still Like the Hummingbird", which takes place in February 2019, Rue states that she saw Nate and Cassie kiss last month. In this same scene, the decorations from Maddy's party are still up from the previous episode, implying that the date of the night before was January 31.
It is implied that Maddy has a cat based on the cat tree beside her nightstand in her bedroom.
Inspiration for Maddy's jeweled makeup looks stemmed from Nina Simone's own rhinestone look.
Based on multiple social media posts by Alexa Demie, it is implied that Alexa does Maddy's makeup instead of the makeup crew.
Sam Levinson and Euphoria's fashion designers thought that she was the type of girl who wears matching outfit sets. This would explain her denim outfit, carnival outfit, and mall outfit.
↑Maddy is 17 years old in the first season of Euphoria, which takes place in 2018. 2018 minus 17 equals 2001, so she would have been born in or around 2001.
In "Stand Still Like the Hummingbird", Rue mentions that she saw Cassie and Nate get together "like a month ago", "right after New Year's". The decorations from Maddy's birthday party have not yet been removed, implying that this revelation occurs the night after. Through Rue's usage of "a month ago", we can assume that this revelation also occurs in February, so the earliest that Maddy's birthday can fall is January 31.